- TYPE

BRANDING

- COMPANY

SWLTR

The company that formulates and produces products for several popular brands (including Aveda and Eva NYC) wanted to try their hand at creating an in-house brand. The target was Gen Z, the products were affordable but luxurious, and eco-conscious packaging was a priority.

I built and managed a team of creatives and strategists. Collaborating closely with the clients, we infused the brand with the exuberance of youth while incorporating a hint of nostalgia, aligning with the values of our target demographic. Our efforts encompassed creating brand guidelines, defining the brand voice, naming products, package design, developing the website and social media presence, and collaborating with content creators.