Jackie Guerra • Creative Director

— PROJECT NAME

PayLess Relaunch


— ROLE

Creative Director



I led the pitch for the relaunch campaign of this iconic brand, collaborating with a versatile team of freelancers and a top-tier production company. After winning the project, our scope expanded rapidly to include site design, email campaigns, artist collaborations, a GIF library, and more, reflecting the multi-disciplinary approach crucial to the brand’s vision.


We focused on crafting distinctive visuals tailored to each target while maintaining brand cohesion. Collaborating closely with the brand management team, we infused every aspect of our work with the mission and purpose of PayLess. Partnering with emerging illustrators and artists, we curated a fresh aesthetic, merging hand-drawn creativity with street style, adding vibrancy and relevance to the PayLess brand.

A launch campaign key visual, featuring a collab with graffiti artist DJ Neff.

The landing page needed to feel fun and full of life, but clean and easy to navigate.

Helpful emails for parents during the homeschool-your-own-children part

of the pandemic. The emails, website and banner all featured shoe-centric animated GIFs from a library the team created.

A lively, eye-catching series of banners for placement on the site and in emails.

In