— CLIENT
McDonald's Retail
— ROLE
Creative Director
As the Creative Director of McDonald’s at Zimmerman, my first goal was to unite the team and build trust across departments. We swiftly implemented an efficient process, involving Strategy and Account Service leads in early work reviews to benefit from their valuable insights. By leveraging their expertise and shaping the work from diverse perspectives—whether client-centric or guided by briefs and targets—we enhanced the overall creative process, fostering a more collaborative and enjoyable environment.
Once we established our rhythm, our focus shifted to earning the client’s trust and pushing the work forward. After gaining insights into the distinct characteristics of each of our 14 regions, we customized the work to suit their preferences while still adhering to brand guidelines. This approach significantly expanded our opportunities, garnering recognition from Zimmerman’s CCO within a year. We were commended as a team of "highly skilled creative assassins," consistently hitting the mark, brief after brief.
