- CLIENT

ING Direct

- TYPE

Interactive Campaign

With thousands of customers going inactive each month, ING DIRECT needed to convince them to become active once again. The catch? Who wants to engage with their bank?

We asked customers what they’d like to spend their life doing, and created a playful character to instantly depict every answer. Every engagement earned the chance to win $50k, to put toward making that dream come true.

ING Direct customers engaged with the bank like never before:

122k unique visitors 344,726 entries

5:55 minutes per visit

23% of visitors returned for more fun

Lou, our little hard-luck character was so popular, he lived on through ING DIRECT’s social media and email.