— PROJECT NAME
Vinylux Masterbrand
— ROLE
Creative Director
At the helm of a project for Vinylux, CND’s nail-friendly brand, we set out to communicate its promise of delivering 7+ days of wear with a 5-free, breathable formula. Our vision manifested in a dreamy greenhouse lounge, teeming with lush botanicals that blossomed throughout the narrative.
At the same time, we were actively conceptualizing additional projects for CND brands, collaborating with and presenting both internally and to Brand Managers. Strategic planning was imperative to ensure we delivered on-time and on-budget amidst the demanding workload of juggling multiple productions and creative teams at once.
