— PROJECT NAME
Shellac Manifesto Campaign
— ROLE
Creative Director
During my time at the community, I spearheaded the pitch for a series of projects for Revlon's CND brands, starting with Shellac, the pioneer in gel polish. Their objective was to establish a manifesto that would solidify the brand's identity and forge deeper connections with its audience. Given the task of creating an inclusive and emotionally resonant campaign, we crafted a visually stunning :60 spot and print campaign, highlighting artful manicures in diverse settings. Our approach celebrated manicures on women from all walks of life, including the inspirational founder, Jan Arnold. Through captivating visuals and a poignant voiceover, we effectively captured the brand's essence and stirred emotion in our audience. Notably, the fierce ballerina at 53 seconds tugged at the heartstrings, embodying the campaign's spirit.
