— PROJECT NAME
Multicultural Masterbrand
— ROLE
Creative Director
Cleveland Clinic treats patients from all over the world at their state of the art facilities in South Florida. They needed a spot that could work across South America, Latin America and the Caribbean.
The solution was shooting the most high-tech areas of the hospital (that we had access to), casting their actual doctors and nurses, and swapping out the VO and music to work for each region.